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"Fish, barrel, shooting, in, a" scenario beckons as Edinburgh searches for new slogan.
Honestly, you wait all week for a chance to have a gratuitous cheap shot at our nation’s ancient capital and then one lands right in your lap…

Step forward, Edinburgh’s city fathers who are seeking a catchy slogan to encapsulate the city’s spirit.

Stung by the success of their West based rival’s catchy : "Glesca - needing any cheap aftershave, perfume, batteries pal?" Edinburgh’s burghers are painfully aware that past attempts to counter the city’s snooty image have been less than successful.

Who could forget, the late 80s attempt; "Edinburgh: where the human soul comes to die" or indeed the 90s foray " Edinburgh: Fuck off you weegie scum back to your slums or I’ll call the constabulary."

It is thought that the new competition will seek to put over a more friendly image with

front runners thought to include:

  • Edinburgh! Where the words complete banker isn’t a term of abuse.
  • Welcome to Edinburgh! How much money have you got then? I bet it's not as much as me.
  • Car owners! When motoring in Princes Street please ensure your weekday Range Rover is clean.
  • Edinburgh tops for shopping! No, we’ve never heard of Poundstretcher.

Lovers of our capital’s charms may be content with the de facto phrase that has welcomed visitors to the city for generations, viz: "Give us all your money then beat it."

Inside: "The sarcasm drive’s overloading Cap’n, the ship’ll never stand it."
December 2003

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