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"Free mounted messenger dispatch with all orders over five sovereigns."
The trade archive of John Murray Publishing was saved for the nation this week, thanks to The Lottery. The archive, dating from the late 18th Century, chronicles the Edinburgh born publisher’s correspondence and business dealingswith the literary greats and bibliophile aristocracy of Regency culture.

But, did you know that "JMs" also ran the world’s first book club? It's true you know, as this early example of a really sniffy letter from The Folio of the Month Club ably illustrates…

John Murray Esq,
Publisher and Antiquarian Bookseller,
Edinburgh

September, Early 18something or other.

My Lord Somebody or other,

I beg leave to remind your lordship that, some nine months ago, you graciously elected to avail yourself of our company’s most humble offer to dispatch five recently published folios of great artistic merit to yourself on receipt from yourself of one gold sovereign, with all attendant costs of expeditious dispatch by mounted messenger being met by ourselves.

It pains me to remind your Lordship, of your undertaking in return to purchase an additional three volumes at the cost of one guineas each within the first year of your association with our company.

You will no doubt also recall that we have dispatched to you on a monthly basis, a most fine catalogue of our current holdings with our own recommendations humbly appended.

I regret that from our records, we note you have only, to date, purchased but one volume, namely "Sir Jeremy Clarkson’s 100 fastest Stage Coaches".

May I therefore humbly remind your Lordship of the other finely bound works of great literary merit available for your consideration?

Lately arrived by fast mail coach we have, in stock, Sir Jamie of Olivier’s most recent discourse on matters culinary "101 things to do with Jugged Hare."

Or, perchance Her Ladyship might enjoy a leisured perusal of "What pelisse not to wear" by the Ladies Trinny and Susannah.

Further and most suitable for reading aloud gathered ‘round a blazing fire as winter’s frosts leave ghostly white breath on the window pane, may we recommend , penned by our own Ian Rankin Esq, "Inspector Rebus’s lost case" wherein this denizen of Edinburgh’s constabulary investigates the distressing disappearance of a stout trunk most suitable for long sea voyages.

I trust you will agree, My Lord, that the above should whet the most jaded literary palate and look forward to your instruction.

Failing that, we will have no choice but to have recourse to remitting to you our own selection of Folio of the Month, perchance leading your lordship to exult "Christ, I forgot to tick the "no" box again. Bollocks."

I remain, yours

John Murray, Publisher, Antiquarian Bookseller and early purveyor of really annoying junk mail…

Inside: Emily Bronte went to see her doctor and he said "Miss Bronte, I regret to inform you have consumption. Taken aback, Emily could only ask: "May I sir, beg a second opinion?" To which the doctor replied, "Well, I find your novels overly bleak…"
January 2005

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